Our Story
Founded in June 2010, Second Beauty Secret (SBS) started with a dream to help people everywhere achieve a healthy lifestyle while building a lifelong career. We believe everyone can regain youth, beauty, health and confidence if they are given a second chance. SBS is headquartered in Kuala Lumpur but our real base is in the hearts of those who want the best out of life.
The SBS brand is built on the core concept of “Cell Cosmetology”, which is to give our bodily cells a total “facelift” that results in rejuvenation and vitality. We believe that cells as the basic units of life are the key to true wellness that radiates from the within.
Technology and natural ingredients play a big part in the research and development of our products. We want to create health foods that can truly support and improve overall wellbeing without putting a strain on the human body.




Our Vision
At SBS, our vision is to empower everyone with the second chance to relive and redefine beauty; helping them to regain youth, beauty, health and confidence.
Our Mission
Our mission is to formulate more solutions through cross continent intensive research and development, aiming to bring consumers the most effective products capable of boosting both health and beauty.